Every day is safer internet day

Online safety matters should be constantly actual, but today they are in focus even more than usually. The reason for that is the international Safer Internet Day that promotes safer and more responsible use of online technology and mobile phones, especially amongst children and young people.

Safer Internet Day is organized by the European Insafe network which is comprised of 31 national awareness centers. It has taken place since 2004 and also involves countries outside Europe.

In some countries, the day has evolved into a whole week of activities. For instance in Finland, the National Audiovisual Institute arranges Media Literacy Week together with different organizations and companies. watAgame has participated in the event a few times by creating and spreading educational content and giving free advertising space.

Change your panties!

We here at watAgame consider every day as safer internet day, but around the international theme day we naturally give some extra attention to safety issues. One of the things we focus on is educating the users in password safety.

On goSupermodel, a very successful campaign regarding this was implemented a couple of years ago with the strapline ”Change your panties”. The main message was that you should treat your passwords the same way as your underpants: Don’t show them to others, don’t borrow them to friends and make sure you change them regularly.


This year, passwords are in focus on Momio. The Momio police character, Jack, teaches users password safety with help of competitions and other activities.


If you haven’t talked about online safety with your kids, today certainly is a good day to do so!

About the author:

Pia Edman, Momio

Pia Edman worked as a Finnish Community Manager from 2009 to 2015. She has several years of experience in working with online communities and online safety as well as with digital content creation and digital advertising. Pia has a master’s degree in Finnish language.