goSupermodel, 2006-2016

goSupermodel-logoWe at watAgame get to enjoy interacting with kids and teenagers every day – for over ten years now! It is amazing: We get the front-row seats to see what’s happening in the world of the youth, admire their creativity and see them grow up.

After developing some adventure games in 2004-2005, watAgame launched a game about supermodels. Its popularity skyrocketed and goSupermodel was born. Launched in 2006, it gathered more than 30 million registered profiles primarily from Northern Europe, it will always have a special place in our hearts.

However, times change and our ways of consuming internet content change even more. goSupermodel was really a product of its time. Its core was the lively discussion forum. It was also a lot about fashion, creativity and games, but without the forum there would not have been a community, and community was always the special thing about goSupermodel.

But now it’s 2016 and forums no longer fit in our ways of being online. They’re tedious to use on smartphone screens, they require being present longer times in one go, and the new generation of internet users haven’t really adopted them. Today’s kids are more used to curated feeds and small pieces of content like on Momio and Instagram, for example.

Summertime from Norway

Picture: Summertime, goSupermodel user from Norway

All good things come to an end

Today, after ten amazing years, the time has come to close down goSupermodel. This was a difficult but necessary decision. goSupermodel’s glory years were from 2008 to 2012, but ever since the community has grown smaller with each passing year. There are many reasons: you could only use it from a computer, boys were not allowed in, the very limiting brand name, and increasing competition. As a consequence, new users stopped coming in, old users grew up and got other interests, and we stopped developing the site. For the past year goSupermodel has been largely funded by its users – they have been paying a small monthly sum to use the site. While it allowed the site to continue for an extra year, it made the community even smaller.

To celebrate the memory of goSupermodel, we invited everyone for a goodbye party on the site. The party started Monday morning and lasted until the closing of the site today – 13.00 CET on Tuesday 24.5.2016. It was great to see many of our old users to come back and say their farewells.

The legacy lives on

goSupermodel should be seen as a big sister for Momio. We took all the learnings from running goSupermodel and put them into Momio, creating a new product.

Safety was always important for us on goSupermodel. Over the years we developed our own safety tools and processes that we are very proud of. When we started building Momio, we further developed all the tools and processes. That allowed us to take safety to a new, improved level on Momio. We learned other things too: Unlike goSupermodel, Momio is for girls and boys and it can be used across platforms. It’s safe to say that goSupermodel helped us create the leading social media service for kids in Northern Europe.

Thousands of girls have grown from children to teenagers to young women while on goSupermodel, and we have been able to follow that. It’s a privilege. We are sure that they will go on to do great things in life while we focus on the younger generation on Momio. We are not done: We still want to make a difference, helping children enjoy the internet in a safe and fun way.

But today we take the time to remember goSupermodel and appreciate everything it gave to us.

goSupermodel 2006-2016, rest in peace.

About the author:

Silja Nielsen, Momio

Silja Nielsen is Head of Community and Safety at Momio. She has worked at the company since 2010. Silja has a master’s degree in Media Studies and is interested in privacy, online behaviour and online communities.

  • Mina

    April 17, 2019 at 15:37

    I remember playing goSupermodel when i was little omg it brings back soo many memories. I’ll miss it so so much. Such a shame that all the good games close down.. First guppylife, then club penguin and now gosupermodel. My heart is </3.

  • GirlOfGSm

    April 26, 2019 at 21:47

    goSupermodel honestly had been my life! It’s still very weird to realise that it closed down so long ago!! I think back about it everyday.

    Sometimes I wonder what I would be doing if goSupermodel was still here.
    I started with playing on goSupermodel as a 10 year old on the Dutch server, it saw me grow up, knew all my friends, gave me so many reasons to love fashion and creativity! It sadly ended when I became 16. It saw me growing up from a young girl into the fine woman I am today. It will forever be in my heart!

  • mathilde

    July 1, 2019 at 00:15

    GSM got me though sooo much.. All I want is for it to come back.. PLEASE

  • Ysaelynn

    July 12, 2019 at 12:46

    All I wish is for goSupermodel to come
    back… Momio honestly sucks in my opinion, goSupermodel was like the website I hopped onto right after I got
    home from school. I am 17 now and I miss it so much :(

    • Isabell

      July 16, 2019 at 14:51

      I am seriously thinking about downloading momio only to start a thread or something like ”bring GSM back” wanna join in?

  • GsmLover

    July 16, 2019 at 08:47

    All i want is for goSupermodel to come back!!! Please! I LOVED goSupermodel for years! Instead of closing it you can update it and make it more modern or something!! I met my bestfriend there, we still talk about how much we want goSupermodel to come back. It seems like a lot of people wants that so… Come back!!!

  • Matty

    August 15, 2019 at 18:40

    Okay, so gSm isn’t coming back – we get that – but could you please consider making a similar site? A site that targets youths from the age 13-15 and up, preferably. A forum where all teenagers and young adults can coexist and express their thoughts, opinion och creativity in a fun and social way. Please? Pretty please?

  • Joelle

    August 18, 2019 at 04:23

    Omg I have been searching for gosupermodel for yearsss,l and here I am, I have finally found it . I used to play it all the time with my cousin and it brings back so many happy memories. Miss you!

  • Belonn

    September 21, 2019 at 06:54

    i really love GSM.. i met a lot of new people there.. n i lose some friend after the GSM close … awww i love making new friends

  • Borgny Hindenes

    October 3, 2019 at 00:42

    I really just miss the games on gsm. Is there any way you could bring those back

  • Chandler Newman

    October 19, 2019 at 12:43

    This is such an excuse. There is no reason why goSupermodel couldn’t have just adapted to fit the ways teens and children use the internet today. Instead of closing the website, it could have been given an update.

  • christina

    October 22, 2019 at 00:50

    i miss gsm so much.. is there any way you could open it again or just make a similar game? Because gsm was my life

  • ANNA

    October 30, 2019 at 03:14

    Please bring gsm back

  • Anniqua

    October 31, 2019 at 16:51

    GSM … Memorys of growing up … From a newbie to a young woman … Getting to know a bunch of awsume new friends, help onsite as one of the moderators, participate in forums … Or just plat the games and be creative in the closet ;)

    Sometimes I wonder what happened to all the people that I learned to know andlove ….

    Nothing compares to GSM, so sad when they descided to close down the site …

  • ANNA

    November 4, 2019 at 21:49

    Many of us are willing to pay to play! Please consider reopening :(

  • Ulrika

    November 25, 2019 at 16:17

    I miss this SO much. I think of it everyday, and I am 19. Please take it back <3

  • bri

    December 22, 2019 at 22:51

    i used to play this game RELIGIOUSLY growing up, i remember my username and how i always made my mom buy me the membership every month LOL, i wish i could look back at the account now ://

  • Lisa

    December 31, 2019 at 17:05

    Please bring it back or atleast something similar!!

  • Tina

    February 6, 2020 at 01:05

    i will always love and miss gSm

  • Jygge

    March 29, 2020 at 09:05

    I want this game back sooo bad! Club Penguin has started up again recently, why cant GoSupermodel do the same?
    I really, really hope it does! Sooo many people would play it, some will play it mostly for nostalgia, but; also new fashion-loving kids will! We are tired of scrolling on our smartphones now, we need you back in every country, GSM! <3

  • ArliComodey

    April 1, 2020 at 20:22

    I’m from Poland, i’m 20 years old.
    I started playing in gosupermodel when i was about 10/11 y.o. and i have to say that that was the best decision i’ve ever made! I grew up with this game it, it tought me a lot and helped me when i had no friends in real life (forever alone hah)
    I admired all the crew – admin, moderators and creators and all of that because they created such a wonderfull life…
    It was closed down in Poland in 2012 and me and my friends moved to gsm in other countries, but they all was closing down.
    I still have contant with few friends that i met there and even if we live in other cities we still talk.
    And right now (01.04.2020) we are talking on the phone and looking for similar game!
    It never won’t be as good as gsm.
    I can’t even tell how much we would be happy if gsm would come back. Even if we are grown-up 20y.o. girls!!!
    I even think that i would love to work to create this game, as a moderator or something like that, no matter what it is my life goal to create a place that teenage girls would love like i love(d).
    Peace and love to you all </3

  • Anna

    May 24, 2020 at 16:40

    Please bring gSm back or sell it to someone who will. I’m willing to pay for it.

  • s

    June 26, 2020 at 23:27

    I know everything has to be fast-paced, easily accessible nowadays but you’re wrong when you say that forums don’t fit today’s social media users! You didn’t have to close gSm. You could’ve done like Moviestarplantet did with Moviestarplanet2.com and reinvent yourself! gSm was for teens, mostly. Momio, however, is for children who shouldn’t be spending that much time online anyway. I think you shot yourself in the foot with this shit.

    • Tina

      July 1, 2020 at 17:33


  • Athina

    July 15, 2020 at 15:00

    Om rättigheterna till goSupermodel ännu ägs borde ni satsa en lätt nyrenoverad version av spelet. Minispelen, tävlingarna, forumen gjorde verkligen spelet unikt :)

    Sen är jag vuxen nu, 24 för att vara exakt, och har en ekonomi som nu tillåter mig att stödja spelet som jag inte kunde när jag först började och var 15 år.

    Det finns verkligen ett så stort värde i det ni skapade, kul att se hur alla andra känner likadant.

    Om ni skulle börja crowdfunda eller liknande skicka ett mail. Fingers crossed.