goSupermodel, 2006-2016

goSupermodel-logoWe at watAgame get to enjoy interacting with kids and teenagers every day – for over ten years now! It is amazing: We get the front-row seats to see what’s happening in the world of the youth, admire their creativity and see them grow up.

After developing some adventure games in 2004-2005, watAgame launched a game about supermodels. Its popularity skyrocketed and goSupermodel was born. Launched in 2006, it gathered more than 30 million registered profiles primarily from Northern Europe, it will always have a special place in our hearts.

However, times change and our ways of consuming internet content change even more. goSupermodel was really a product of its time. Its core was the lively discussion forum. It was also a lot about fashion, creativity and games, but without the forum there would not have been a community, and community was always the special thing about goSupermodel.

But now it’s 2016 and forums no longer fit in our ways of being online. They’re tedious to use on smartphone screens, they require being present longer times in one go, and the new generation of internet users haven’t really adopted them. Today’s kids are more used to curated feeds and small pieces of content like on Momio and Instagram, for example.

Summertime from Norway

Picture: Summertime, goSupermodel user from Norway

All good things come to an end

Today, after ten amazing years, the time has come to close down goSupermodel. This was a difficult but necessary decision. goSupermodel’s glory years were from 2008 to 2012, but ever since the community has grown smaller with each passing year. There are many reasons: you could only use it from a computer, boys were not allowed in, the very limiting brand name, and increasing competition. As a consequence, new users stopped coming in, old users grew up and got other interests, and we stopped developing the site. For the past year goSupermodel has been largely funded by its users – they have been paying a small monthly sum to use the site. While it allowed the site to continue for an extra year, it made the community even smaller.

To celebrate the memory of goSupermodel, we invited everyone for a goodbye party on the site. The party started Monday morning and lasted until the closing of the site today – 13.00 CET on Tuesday 24.5.2016. It was great to see many of our old users to come back and say their farewells.

The legacy lives on

goSupermodel should be seen as a big sister for Momio. We took all the learnings from running goSupermodel and put them into Momio, creating a new product.

Safety was always important for us on goSupermodel. Over the years we developed our own safety tools and processes that we are very proud of. When we started building Momio, we further developed all the tools and processes. That allowed us to take safety to a new, improved level on Momio. We learned other things too: Unlike goSupermodel, Momio is for girls and boys and it can be used across platforms. It’s safe to say that goSupermodel helped us create the leading social media service for kids in Northern Europe.

Thousands of girls have grown from children to teenagers to young women while on goSupermodel, and we have been able to follow that. It’s a privilege. We are sure that they will go on to do great things in life while we focus on the younger generation on Momio. We are not done: We still want to make a difference, helping children enjoy the internet in a safe and fun way.

But today we take the time to remember goSupermodel and appreciate everything it gave to us.

goSupermodel 2006-2016, rest in peace.

About the author:

Silja Nielsen, Momio

Silja Nielsen is Head of Community and Safety at Momio. She has worked at the company since 2010. Silja has a master’s degree in Media Studies and is interested in privacy, online behaviour and online communities.

  • Nana

    May 24, 2016 at 23:25

    I read all of the comments and it breaks my heart. I also spent my whole youth on goSupermodel and know that I am 18, it’s gone…
    I met super nice people and I’m still in touch with some of them, but otherwise, there are some girls I really loved, who were only once a month online for their friends (after all of the changes in the past years)… therefore they missed the news and we weren’t able to exchange phone numbers – I think that was the worst part of gSm shutting down.
    I will miss everything and gSm will be in my heart, forever. <3
    Lots of love,
    Ashley Tisdale no1, german goSupermodel

    • Jacquuui

      May 30, 2016 at 10:16

      Unfortunately, I missed the Good-Bye Party. I loved this Website. It was my entire life. I spent almost 7 hours a day on gSm. I met many friends and I see a few of them several times a year. Maybe, when I get older, I will be rich. I will rebuild a site that is almost similar to gSm. Eventhough I`m not really beautiful, I want to become a model and only because of this game. I loved it, I lived it and it will be in my heart forever.
      I spent lots of money on this game and my parents didn`t pay anything.
      It sounds a bit dramatic, but I´m being serious.
      Lots of love,
      Jacqueline from the dutch gSm.

  • Agnes

    May 25, 2016 at 16:29

    hej i love you

  • Jake

    May 25, 2016 at 20:32

    tHIS IS SO SAD I’M FROM THE DUTCH gSm AND I WAS AT THE GOODBYE-PARTY THINGY AND IT WAS LITERALLY A FUNERAL. I WAS SKYPING WITH SOME PEOPLE FROM THE SITE AND LITERALLY EVERYONE WAS CRYING bECAUSE OUR WHOLE YOUTH JUST DISAPPEARED IN FRONT OF OUR EYES? I MAKE IT SOUND SO DRAMATIC BUT IT WAS. IT REALLY WAS. I’ve been on there since I was 7!! I’m 14 now. 7 years of my life & 200 euro spent on that game. I’ve made friends on that site and I’ve made enemies. I won’t forget any of them. The site means so so so so much to me and I’m really thankful for the time we had on there, even though it was really heartbreaking to see everything disappear. Thankyou for these amazing 7/10 years! All the love as always, J.

  • Colourful World

    May 26, 2016 at 10:24

    Hello! I was from the german gosupermodel and I finally have the courage to take a time to make this post. Similar to a bunch of other german gosupermodel girls, I’ve also spent the most part of my youth until I became 18 years old on that website. It is actually crazy, that I really became addicted to the whole concept and everything that was possible on that website. I really loved to talk to all those different girls thourgh messages and through forums/threads. It was a great type of communication and all the discussion about some many topics were wonderful! I grew up with all those others girls, learned new things and improved my german skills as well as my english skills thourgh writing stories and roleplays. Those to things became my passion and still is thanks to gosupermodel! And I have met a lot of wonderful people as I mentioned in the beginning. I even met one of my gosupermodel friends in real life and that was amazing, too! I am very thankful for everything that gosupermodel made me discouver especially about myself and helped me to grow with all these years to become a strong, (mostly, haha) independent woman. This website really made me become strong and confident and I really hope, that all those other girls will someday have a website like this again, so they can make similar experiences for themselves and grow with a big community of girls which support each other and make themselves feel special.
    Thank you for this amazing time and thank you to all the other girls who helped me become who I am today! Xoxo

    • Emily Foster

      June 22, 2016 at 21:23

      I’m really sad cuz i watched a video of someone playing gSm and i searched it up and it said it had been shut down i never got to play it so i am really sad i want it back so i can atleast play it and also it was made when i was born! I cant believe this i want to play it but i guess i cant :'(

  • alma

    May 26, 2016 at 13:34

    This is really heartbreaking for me, I spent 8 years of my life here, I met friends I still have online and in real life, I learned a lot of things and I just have so many memories!! can’t believe it’s over

  • Emelie Johnsson

    May 26, 2016 at 20:50

    Best site ever, don’t know what I would have done without it… feels so sad now that it’s gone. So empty… ugh.
    Hate the feeling of being alone and my friends on goSupermodel always filled that empty space <3
    Good luck watAgame in the future, hugs from Nacurro from the swedish site!

  • husna

    May 27, 2016 at 11:45

    omg i missed the goodbye partyy ugh crying :((

  • Eve

    May 27, 2016 at 13:14

    This is just so heartbreaking. Spend my youth there and I’ve learned so many things there. Wanted to check my acc today and then saw this. I literally lived on this site from age 10 to 14. This is so sad. Goodbye gsm, I will never forget you!

  • Mary

    May 27, 2016 at 17:02

    I’m sooo sad I missed the goodbye party! I was online one or days before the closing and – of course – wanted to come to the party to say goodbye to what was part of my life for SEVEN YEARS. But the day after the closing I suddently realized that I had missed it!
    Yeah, Im half an adult now, not underage anymore, I have other things in my life. Nevertheless, I still logged into gSm several times a month, even when I had to pay money for that.

    Thank you watAgame for giving us a platform to have much fun on, communicate, experience things, be creative, learn things and grow older! GSm let me experience different roles I couldnt try in real life and thereby helped me mature. I guess it wasnt allowed to have multiple accounts, but most of the things on the site were so much fun I wanted to do them in different environments/characters.

    I will never forget goSupermodel and the great time I had there!

  • Puk

    May 27, 2016 at 21:01

    I’ve had an account on the Dutch goSupermodel.com since 2013. I was so obsessed with it and I have always loved it. When I saw the news about that you had to pay for goSupermodel because the site didn’t really run well, I stopped ‘playing’ it. I grew older so I thought it wouldn’t be necessary to pay for goSupermodel. When I saw the news in April, this year when I once again tried to log in on my account, that the site was going to close, I was really shocked. It wasn’t nice to see that the site was going to close. I’ve spent such a long time of my youth on goSupermodel and I will miss it. Unfortunatly, I missed the last day of goSupermodel. When I realized that, the site was already closed. I feel sorry that I wasn’t there, but I loved it. So thank you all.

    PukenTeun, aka Puk from The Netherlands

    • Pluisje1997

      May 31, 2016 at 22:51

      I know you, we were good friends! Ik hoopte dat ik je nog tegen zou komen op gSm maar ik kon zelf ook niet echt meer erop komen…

      Ik ben blij dat ik dit bericht van je zie zodat ik weet dat je nog ademt enzo, haha. Btw je kunt me op Veel sites vinden onder de naam pluisje1997.

      Goodbye gSm, we will miss you… It is a beautiful memory!
      Xxx pluisje1997 from the Dutch server.

  • cherrysmoothie

    May 28, 2016 at 08:55

    Oh no, I missed the party :/ I was super active starting at age 12, now I’m 20 and will miss this site a lot. I have spent SO many hours on here, not especially playing or improving my fame, but on the forums, talking to the other girls, playing with my friends… I can’t even begin to count how many good times I had with gSm!

    I am much more saddened by this than I should. I swear, if I ever become famous and/or rich, I will pay watAgame a big lump of money to reestablish the site. I love you girls, you made my childhood awesome!

  • Mona 18

    May 28, 2016 at 12:52

    It’s been a long long time since I’ve been on goSuperModel, but I can say that it was a huge part of my (teenager) life. I’m very sorry that it had to end, but I think these kind of communities were more for the 90’s kids and are not that attractive anymore to nowadays teenagers. However, I’m very thankful for everything, fashion, friends and fun. What I do regret, is that I didn’t say goodbye to my friends on gSm, even my BFF (oops) so yeah, It’d been nice if we could’ve continued our friendship through the web.
    This is the last time that I am Mona 18 (Dutch gSm) and I will miss it.

  • Das.Anna

    May 29, 2016 at 15:14

    While reading this I realized that part of my youth is gone.. I grew up with that site, found new styles, created my own me. goSupermodel helped so many Girls finding new, good friends and gSm never had an end of creativity. I am still in contact with some of my old gSm friends, and some Girls will stay in my heart and memories forever even if I am not in contact with them anymore.. I am from the german gSm and I spend 6 years on that site while growing up and being a Teenager. Leaving gSm behind, likfe forever, is hard but yeah, it’s gone. Thank you watAgame for the great time and the Chance to be who I am today!

  • Marilana, username

    May 31, 2016 at 15:13

    I only want to say that I loved this website and everything that came with it, I wish Momio the best and good luck. Hopefully it will grow as succesfully and wonderful as goSupermodel ever was and maybe even better. Thank you, gSm for making me as a 8-13 year-old-girl, a little happier. (From the dutch gSm)

  • Mari

    June 1, 2016 at 20:51

    I did not spend that much time on this site, but I have a sister that did long time ago. It is sad to see this go.

    But why not have some of the minigames somewhere to be played. They were always fun! :)

  • Mayoosha Al Zein

    June 3, 2016 at 09:26

    I miss gsm, i was seven years in gsm
    That was a good time i want to reply that time

  • Tanja

    June 5, 2016 at 08:39

    det knuser mit hjerte at GSM nu er lukket jeg var der inden siden jeg var 8 og fylder snart 20 nu GSM var en stor del af min hverdag jeg havde nogen fantastiske veninder jeg ikke nåde at få nummeret på og som man dsv har miste nu men GSM var også meget mere end det jeg brugte GSM som et fri rum når den virklig verden var hård og træls kunne jeg trække mig tilbage til GSM
    men også på GSM kunne jeg forlov at være den person jeg virklig er så den har hjulpet mig igemmen mange kriser I Miss You GSM <3<3<3<3
    fra Dansk GSM

  • Marr

    June 6, 2016 at 10:59

    I just had a dream last night that goSupermodel was back and better than ever.

    Unfortunately, it was only just a dream -wipes away some tears-

  • V

    June 8, 2016 at 18:03

    I remember this game from I was 11, and now I’m 18.
    It’s really sad that it’s over, i’ve had so much fun these 9 yrs, spent
    so many hours on gsm almost each day.
    It is so weird its’ not here anymore, but I must admit that it was only fun from 2007-2010 (’07 was the year that I started, a year later than gsm started)

    xx :) love from Norway
    xx :)

  • celina

    June 8, 2016 at 21:53

    I just found out that the goodbye site of gosupermodel doesn’t exist anymore, its so sad that there is only this blogpost about it left.
    I’m 19 now and gosupremodel was part of my childhood, i love it and met many great people there i’m still in touch with. Nothing wil be able to replace this once great website. hugs to every gsm-girl (and also boy) out there ! x

  • Jime

    June 9, 2016 at 02:21

    I just heard of this. I remembered this site (I used to love it some years ago… know I’m 20) and I wanted to know how was it going… It’s so sad that it’s closed now, and that I missed the goodbye-party :c
    Anyways, thanks for those amazing years! ♥

  • Martine

    June 10, 2016 at 16:20

    Gsm will forever be a part of me and be in my heart. I will never forget it. I miss it so much! It was my childhood

    I was just 6 years old, when me and my cousins began to play the game.
    I learned so much about friendship, trust, to negotiate, communicate well, (how to avoid being cheated), how to earn a lot of”gp” by making competitions in the forums and the feeling of achieving something you really wanted, and that hard work pays off, in a very young age.

    I got some exceptional wonderful sweet and fun friends. I’ve never got to meet, and don’t know any irl.-information about. Though i still remember most of their gsm/member-names.
    I miss them.

    I became/was a “focus member”, and it earned me some social status in the gsm-community and in my class in school, where all of my classmates also played the game. It gave me a lot of confidence and self-esteem.

    I am really grateful that goSupermodel has been there for me through my childhood and when I went through a lot of bullying in real life. I would not have been been the same person without goSupermodel.

    Thank you!

  • AMOR

    June 12, 2016 at 23:14

    Woah… I joined to the site when i was just 10-years-old girl full of dreams and hopes for the future. To me, gosupermodel was always more than just a site to spend time and hung out. Gosupermodel was like another home, we were one family. Ever since I lost that, there is and always will be an empty place in my heart. Now I am turning 19, just graduated and all my biggest dreams back then have become true!

    I wouldn’t be the person I am today without gosupermodel. I learned so much about people while these awesome 8 years i spent there. So many people that I never wouldn’t been able to talk with without gosupermodel, just to realise that no matter how they look like, or where they live etc, from the inside they are just like me! ♥ Today I do not have any prejudices about people, thanks to gosupermodel. The site also taught me humility, respect for each user, as well as to appreciate all things that I have in life.

    At any time you needed support in life, I always got help and support. If there was a problem no matter how embarrassing it may be, it was easier to talk about it in gosupermodel. No words can’t describe how much gosupermodel gave me, but I will be forever grateful for everything. I cried at the last minutes before closing.

    So weird how much things have changed since my day-1 in gosupermodel, I am so happy but honestly I think that I would never have grown out of the site and that I will never gonna find another place like gosupermodel was. ♥ ♥

  • Sarcasticdrama.

    June 13, 2016 at 18:13

    I’m actually really shocked.. I didn’t even know gosupermodel stoped.. When i was like 9/10 years old i stared gosupermodel i was literally almost everday spending my whole day behind my computer on gosupermodel.. I had made so many friends i loved it so much i used it till i was 12 years old i think.. It was still very popular and i still loved it but i was really addicted to it so i decided to delete my model.. That was basically the end for me on gosupermodel. But like 2 years later i wanted to know how the site was doing so i made a model and i saw that so many people where inactive and it just wasn’t like the years before.. It actually really upset me but yeah nowdays people have their smartphone and go on instagram/facebook/twitter. Unfortunately i just found out the gosupermodel has stopped otherwise i would’ve been to the goodbye party. I just wanna say this was a part of my childhood and i loved it so much. Time changes unfortunately. Gosupermodel will always be in my heart :)

  • Sassyyy

    June 15, 2016 at 19:50

    Goodbye gsm, it really breaks my heart to hear it’s closed :( <3

  • Selii May

    June 17, 2016 at 11:05

    I love you goSupermode, even tough I didn’t play on 2016 have goSupermodel felt like the only place I could be myself, thanks so much! <3

  • Venla

    June 20, 2016 at 20:34

    It’s so sad! I was in gsm about 6 or 7 years (I’m from Finland.) I got many good friends. Gosupermodel was so important to me! I was there every day when I was younger. I had so much fun and I loved to make magazines. I also learned to write there.

  • Emma

    June 21, 2016 at 08:51

    It was so sad to read this page becouse i started missing gsm so much more. So many good memories came up to my mind :(

  • panxi

    June 23, 2016 at 00:56

    this is super sad, :(

  • Crishna

    June 23, 2016 at 01:01

    I knew many friends on this game, and actually I still have contact with them and I’m so pained right now. I want to cry because I loved the games and the people that was there.