goSupermodel, 2006-2016

goSupermodel-logoWe at watAgame get to enjoy interacting with kids and teenagers every day – for over ten years now! It is amazing: We get the front-row seats to see what’s happening in the world of the youth, admire their creativity and see them grow up.

After developing some adventure games in 2004-2005, watAgame launched a game about supermodels. Its popularity skyrocketed and goSupermodel was born. Launched in 2006, it gathered more than 30 million registered profiles primarily from Northern Europe, it will always have a special place in our hearts.

However, times change and our ways of consuming internet content change even more. goSupermodel was really a product of its time. Its core was the lively discussion forum. It was also a lot about fashion, creativity and games, but without the forum there would not have been a community, and community was always the special thing about goSupermodel.

But now it’s 2016 and forums no longer fit in our ways of being online. They’re tedious to use on smartphone screens, they require being present longer times in one go, and the new generation of internet users haven’t really adopted them. Today’s kids are more used to curated feeds and small pieces of content like on Momio and Instagram, for example.

Summertime from Norway

Picture: Summertime, goSupermodel user from Norway

All good things come to an end

Today, after ten amazing years, the time has come to close down goSupermodel. This was a difficult but necessary decision. goSupermodel’s glory years were from 2008 to 2012, but ever since the community has grown smaller with each passing year. There are many reasons: you could only use it from a computer, boys were not allowed in, the very limiting brand name, and increasing competition. As a consequence, new users stopped coming in, old users grew up and got other interests, and we stopped developing the site. For the past year goSupermodel has been largely funded by its users – they have been paying a small monthly sum to use the site. While it allowed the site to continue for an extra year, it made the community even smaller.

To celebrate the memory of goSupermodel, we invited everyone for a goodbye party on the site. The party started Monday morning and lasted until the closing of the site today – 13.00 CET on Tuesday 24.5.2016. It was great to see many of our old users to come back and say their farewells.

The legacy lives on

goSupermodel should be seen as a big sister for Momio. We took all the learnings from running goSupermodel and put them into Momio, creating a new product.

Safety was always important for us on goSupermodel. Over the years we developed our own safety tools and processes that we are very proud of. When we started building Momio, we further developed all the tools and processes. That allowed us to take safety to a new, improved level on Momio. We learned other things too: Unlike goSupermodel, Momio is for girls and boys and it can be used across platforms. It’s safe to say that goSupermodel helped us create the leading social media service for kids in Northern Europe.

Thousands of girls have grown from children to teenagers to young women while on goSupermodel, and we have been able to follow that. It’s a privilege. We are sure that they will go on to do great things in life while we focus on the younger generation on Momio. We are not done: We still want to make a difference, helping children enjoy the internet in a safe and fun way.

But today we take the time to remember goSupermodel and appreciate everything it gave to us.

goSupermodel 2006-2016, rest in peace.

About the author:

Silja Nielsen, Momio

Silja Nielsen is Head of Community and Safety at Momio. She has worked at the company since 2010. Silja has a master’s degree in Media Studies and is interested in privacy, online behaviour and online communities.

  • gosupermodel

    June 25, 2016 at 10:48

    this is so sad:( i want gosupermodel back

    • rüm

      June 30, 2016 at 18:23


    • dcfkx

      September 1, 2016 at 09:05

      samee :(

    • signe

      September 3, 2016 at 18:45

      plezz i love gosupermodel

  • nora

    June 27, 2016 at 23:01

    noo.. i was about to check if the model i made back in 2010 i believe still existed. no way, im shocked! i loved this website so much. i really cant belive it, i was on there for like 5 years ;( this is so sad.. please get it back <3

    • sophiee

      July 12, 2016 at 18:04

      sameee! i was there from 2011-2016!!! i hate this…

    • Anna

      August 3, 2016 at 12:47

      I’ve been there from the start to end :'( I loved to play with friends and make new friends D’X

  • Annika(pinkladybug at gsm,Denmark)

    June 28, 2016 at 17:06

    Ow, even though i knew it Would had happend sooner or later, its still kind of sad to hear, i had not been online for about A year or so, but the site had been A huge part of my childhood , and also my adult years.

    Anyway, the show must go on ;).. Thanks for about 8-9 years of great memories, to my friends on the site! And also to the Danish staff team!

    Rest in please Gosupermodel!

  • Mileygirl103

    June 28, 2016 at 22:38

    I was on goSupermodel about 7 years. I was so so so so sad that this side had to go offline. i’m still so sad whenever i think about the last years. i loved it so much. i loved the creativity and all those cool games and futures. i will always remember this cute girl website. i would like to see it back again. xo

  • gSm:c

    June 29, 2016 at 14:37

    this is to sad..
    i miss gosupermodel.
    i had friends there..
    i meet them on offline, that was really coool!
    now i had nothing..:'(

  • lotta1237

    June 29, 2016 at 16:47

    I’m so sad that the glorious days of goSupermodel are now over, but I’m sure that the good memories will last forever. On the site I loved to make magazines, create beautiful outfits and talk at the forum. Fortunately I missed the Goodbye Party and I forgot to change phone numbers with my BFF, so now I am not able to chat with her like we used to. So Leila aka leea1237 and my other friends, if you’re there, please contact me!

  • emma

    June 29, 2016 at 23:42

    omggg I can’t believe gosupermodel is over now, i’m literally crying now :((((( I remember when I was little I used to play this after school, and now i’m 15…. gosupermodel was my LIFE after school when I was a kid… this is so sad

    • emilyni

      July 18, 2016 at 09:01

      So sad BEST game ever :'(
      Gosupermodel back :(
      Please back? :(
      So sad!

  • Vilde

    July 2, 2016 at 16:23

    GoSupermodel will always have a special place in my heart! This is where I met one of my best friends and I had such a good time. Its sad to see it go, but I understand why<3 We grow up, and don't use it as much, which means they dont have enough money to keep it up and going!<3

    Goodbye GoSupermodel

  • Meyben

    July 8, 2016 at 17:42

    Thank You so Much for everything. I quit playing for a while ago… And i didnt make it to the last event…. But i got alot of friends and expirience. I started to play When i was really young. Now i am actualy 18! I remember i got visited by the admin once… And i felt like the luckiest person in the world. Hahaha good memories. I visited sometimes When i had time, eventhough gsm wasnt the Coolest to do When You are 17-18. I still wanted to be there Though. When i was young, my dream was to become a person Who hjelpes others on gsm. There are so many memories. I am getting emotional. Thank You so Much. You guys were a great big siste for me. Maybe i make an account on momio instead hahahah! No thats probably a little Wierd… Anyway. You guys made my life better! Get nothing to say about that…

  • Tixon_gosupermodel

    July 10, 2016 at 11:22

    It’s so sad that gosupermodel is not here anymore. I had friends and used a lot of money on this game. Now I have nothing. Bring gosupermodel back!

  • Sabrina

    July 11, 2016 at 02:05

    Oh, goSupermodel. I spent so much time on there and met so many awesome people back in its peak. Forums may not be a popular or common way to interact online anymore, but I loved them. It encouraged discussion and meaningful interaction rather than just offhand compliments (or sometimes insults) left in comments sections of photos. The community feeling of so many young girls like me coming together, sometimes arguing, often comiserating, was invaluable when I was 13-14. I was painfully shy in real life, but I flourished on GSM. It was everything to me. GSM will always have a place in my heart as the first website I ever spent any signficant amount of time on. I made so many friends, learned how to speak up and think for myself, learned HTML, and so much more. I left when the Cosmo version closed, but I would have stayed on far longer if there had been another English-speaking iteration (sadly, I was not dedicated enough to GSM to independently learn German or Dutch, haha). I wish you guys had made a super-server with all languages.

    Anyway, thanks for making the site to begin with and I’m really sad to see it’s gone.

  • Janine

    July 12, 2016 at 01:11

    damn…. if I knew that gosupermodel would close 24.06.2016 I would definetly be there the last day to remember all the good things Ive learned from there. GSM was a big part of my childhood, and I am never going to regret one single thing I did on the site. Im getting kinda sad, oh man… these things really tear you up. It’s been 8 years since I got to know about Gosupermodel, I was there from the beginning, but I regret not being there till the end. Gosupermodel, I played you since I was little, and now I’m almost 17 years old and recently finished my first year in high school. Whats left is only the memories I will cherish and take with me – and for that, I am grateful for you. <3

    Janine, Norway <3

  • Jailess

    July 13, 2016 at 18:01

    Oh nein. Jetzt mal ein deutscher Kommentar, von mir, Julia. Ich bin wirklich ein bisschen geschockt, wobei mir klar war, dass GSM irgendwann ein Ende haben wird (spätestens nach dem es Kostenpflichtig wurde). Gosupermodel hat mir meine Kindheit verschönert und ich habe so tolle Menschen kennen gelernt, welche ich auch noch heute treffe. Als ich 2008 gSm kennenlernte, habe ich mir Ziele gesetzt und immer an vielen Wettbewerben teilgenommen. Es hat sehr viel Spaß gemacht! Ich war im Neulingsteam, in der Fokusgruppe und und und. Meine Kreativität könnte ich überall ausleben und viele Erfahrungen sammeln. DANKE watAgame für diese schöne Zeit! THANK YOU! <3

  • Linn

    July 13, 2016 at 20:11

    thank u, it was amazing… oh and i just realized, that every user that was there had an acc for over 3 years… or it seems like it haha
    – linn, finland

  • melyrainbow

    July 14, 2016 at 09:33

    wee want go supermodel back i play it like 6jeahrs and my sisters are sad and im sad 2 so make #WEWANTGOSUPERMODELBACK sooooooooo we want it back

  • meri

    July 16, 2016 at 17:05

    i miss gosupermodel :'( <3
    i was there for many years and i can't believe that goSupermodel has been discontinued. THANKS FOR EVERYTHING!

    -meri, Finland <3

  • Kirstin

    July 18, 2016 at 16:00

    This is so sad. I was playing it 2011-2013 so often and then I had to pay but I couldn’t. I made myself VIP without asking my parents :D I had so much fun at this website. My sister played it before I did and now I come back to see wether it still costs money and I clicked here and I saw :” G o o d b y e g o S u p e r m o d e l ! !
    I am so so so sad about this!!!! Please come back and if GSm come back please tell me! :((((((((((((((((((((( ♥♥♥

  • gosulover

    July 23, 2016 at 19:04

    I played go supermodel everyday after school when I was young and I have soooo many good memories from it!! So sad that It’s closed now. Thank you for an awesome game I’m never gonna forget! <333

  • Cecilie

    July 25, 2016 at 13:29

    That feeling when you are super exited to play your childhood game again at the age of 17, but instead you are sent to another page saying “GOODBYE goSupermodel” :(

    This truthfully broke my heart. I have a huge amount of incredible memories from GSM. All those games to earn money, the forums and the designing tools – it was all so much fun, and now it is all gone. I made my first user when I was 8 years old. I remember all of those times I made myself a VIP membership without my parents knowing… Or at least for a couple of days :P
    I knew it would shut down in the future, since the technology improves every day. However, I find it sad that I was not there for the memorial celebration. If only I had known, I would have been there, celebrating and saying goodbye. I will miss this website, maybe even more now when I know it is gone and I cannot log in to remember the feeling of childish happiness GSM gave me.

    The clothing game is most likely the thing I will miss the most. That was actually my main reason for searching for GSM today. I can probably find something similar online, but there is no reason to. It is not the same. Thank you, all admins, moderators and other “models” I grew up with through this game. I have had such a great time! Sadly, it is now time to move on for all of us.

    All my love, “Cecilie394″ and “Caccy” from Norway ♥

  • missgosupermodel

    July 29, 2016 at 12:46

    I played gosupermodel from ca. 2007-2014. It was a great time and it made so much fun. I want 2016 to play it again and now I read this. Please come back!!Please!!

  • Caro.Deluxe

    August 1, 2016 at 02:31

    Hier ein Kommentar an alle deutschen User!
    Es war so vorhersehbar, dass GSM früher oder später eingestellt werden musste. Ich war letztes Jahr noch oft aktiv gewesen bevor es komplett kostenpflichtig wurde, und damals habe ich schon gemerkt wie sich die Community langsam auflöste. Ich merkte es hatte keinen Sinn mehr, noch weiter Geld in die Website zu stecken. (Früher als es noch Mitgliedschaften gab, hab ich leider zu viel Geld für diese virtuelle Seite ausgegeben, was ich im Nachhinein natürlich etwas bereue). Dadurch gelang ich aber an viel GG und konnte mir die tollsten Dinge leisten, die bis zum Ende immer noch viel Wert hatten, wie z.B. Feuerschuhe, Ledertasche, Frisur 19 & 35, Feen DS und und und… Ich werde diese Objekte glaube ich niemals vergessen. GSM hat meine Kindheit extrem geprägt! Ich war seit 2010 aktiver User und bin nun mittlerweile 19 Jahre alt. Viele Freunde haben sich mit der Zeit von GSM distanziert, als wir merkten, dass wir eigentlich zu alt für diese Seite waren. Mich hat es immer wieder online gezogen und ich konnte mich einfach nicht verabschieden. Wie habe ich diese Seite geliebt: Magazine schreiben, Modenschauen, an Wettbewerben teilnehmen, sein Decor einrichten, schöne Schnäppchen im Vintage ergattern und so viel mehr. Ich werde echt noch emotional wenn ich weiter so in Erinnerungen schwelge… Wer hätte Gedacht, dass man einer Website so hinterher trauern kann!
    Ein großes Lob an alle, die bis zum Ende versucht haben GSM zu retten! R.I.P GSM!
    (Ein allerletztes mal), eure Caro.Deluxe

  • tuva87

    August 5, 2016 at 20:02

    I started to cry ;(

  • Nora

    August 9, 2016 at 21:19

    Thank you so much for all the good times on this site. It helped me further my creative skills and I gained a friend for life. Will always remember this site as one of the defining things in my childhood, much love.

  • Deriya

    August 17, 2016 at 17:50

    I met my best best best friend on gosupermodel, i’m still friends with her after 6 years and we have met a couple times. This site creatited friendship, i dont know what i could do without her. Everyone was showing creativity. In the decors, the games, the drawing, the looks, making of looks, the forum, the story’s people were writing. I would do ANYTHING to bring this site back. So much memories, i need it back.

  • Selin

    August 18, 2016 at 10:55

    always when I’m on the computer I always check if gosupermodel is back.. this is so sad and makes me wanna cry because I started to play it when I was 7 or 8 and now I’m 14.. all the memories are coming up right now its so so so sad.. gosupermodel will always be a part of my childhood and it will be the biggest part in my heart

  • Colluv II

    August 18, 2016 at 13:55

    Bring it back, only thing you reachest by deleting gosupermodel are girls who can’t talk to their online friends anymore, girls who worked hard for their level, everythings gone, we are more sad then happy.

  • Mina

    August 27, 2016 at 17:07

    I know I’m not the only one missing goSupermodel, and I know that I’m not the only one that lost friends with the site closing. GoSupermodel was my childhood and i loved playing, but when it started to cost i couldn’t afford it, so i stopped.
    I and many others really wants the site back, and i think we would do almost anything to see our internet childhood. It has to be possible to get it back, even if it’s going to cost users money.
    How many are with me, and will help to find a way to get the site back? THERE HAS TO BE A WAY! #getgosupermodelback

  • Schleckmaul_xD (gsm germany)

    August 28, 2016 at 16:13

    This is so sad! It was so much fun to wear every stile of clothes and collect expensive stuff! I miss the chatrooms and the forums very much. I made some very good friends I lost with the closing of goSupermodel…
    I was on it for about 6 years with 2 different models.
    But yeah, life goes on and everyone gets older and grows up. But this site will always remember me of my childhood.
    Thanks to everyone who ever chatted with me!
    I didnt’t have enough time to thank all my gsm-friends and say goodbye.. So yeah, if anyone remebers me… Hi! :D
    I should stop writing, this text is too long now :’D
    Will miss it!

  • Timberlyh

    August 31, 2016 at 19:43

    I sometimes write ‘gosupermodel.se’ by habit just to be reminded that the site no longer exists. It breaks my heart every time. :c

    Miss this site so much, it was the site I – without really thinking – logged in to everytime I sat by the computer from 2007 when I created my model. I just want to logg in again to check my wardrobe and choose an outfit (have played stardolldressup a little since but it’s not the same). I miss being a focus-member, it was soo much fun to create all these contests and campaings for the members. Gosupermodel will always have a special place in my heart. Will miss it a little extra now when autumn and winter comes since I always logged in when it was dark and cold outside. <3

    Timberlyh from Sweden :)

    • Anniqua

      October 31, 2019 at 17:30

      Remember you :)

      Anniqua, Sweden

  • Elida

    September 3, 2016 at 23:07

    Oh my.. This game was a huge part of my childhood, I remember logging on everyday, laughing, making friends, choosing outfits. Stopped playing it four years ago, but it feels so odd to read that something that meant so much to me in the past now is over. I liked checking in on how the community changed, if my account was still there, what had happened since I grew out of playing games. However, everything has an end and life moves on.
    When I think about my childhood I will remember to thank you for everything I loved about playing it.