goSupermodel, 2006-2016

goSupermodel-logoWe at watAgame get to enjoy interacting with kids and teenagers every day – for over ten years now! It is amazing: We get the front-row seats to see what’s happening in the world of the youth, admire their creativity and see them grow up.

After developing some adventure games in 2004-2005, watAgame launched a game about supermodels. Its popularity skyrocketed and goSupermodel was born. Launched in 2006, it gathered more than 30 million registered profiles primarily from Northern Europe, it will always have a special place in our hearts.

However, times change and our ways of consuming internet content change even more. goSupermodel was really a product of its time. Its core was the lively discussion forum. It was also a lot about fashion, creativity and games, but without the forum there would not have been a community, and community was always the special thing about goSupermodel.

But now it’s 2016 and forums no longer fit in our ways of being online. They’re tedious to use on smartphone screens, they require being present longer times in one go, and the new generation of internet users haven’t really adopted them. Today’s kids are more used to curated feeds and small pieces of content like on Momio and Instagram, for example.

Summertime from Norway

Picture: Summertime, goSupermodel user from Norway

All good things come to an end

Today, after ten amazing years, the time has come to close down goSupermodel. This was a difficult but necessary decision. goSupermodel’s glory years were from 2008 to 2012, but ever since the community has grown smaller with each passing year. There are many reasons: you could only use it from a computer, boys were not allowed in, the very limiting brand name, and increasing competition. As a consequence, new users stopped coming in, old users grew up and got other interests, and we stopped developing the site. For the past year goSupermodel has been largely funded by its users – they have been paying a small monthly sum to use the site. While it allowed the site to continue for an extra year, it made the community even smaller.

To celebrate the memory of goSupermodel, we invited everyone for a goodbye party on the site. The party started Monday morning and lasted until the closing of the site today – 13.00 CET on Tuesday 24.5.2016. It was great to see many of our old users to come back and say their farewells.

The legacy lives on

goSupermodel should be seen as a big sister for Momio. We took all the learnings from running goSupermodel and put them into Momio, creating a new product.

Safety was always important for us on goSupermodel. Over the years we developed our own safety tools and processes that we are very proud of. When we started building Momio, we further developed all the tools and processes. That allowed us to take safety to a new, improved level on Momio. We learned other things too: Unlike goSupermodel, Momio is for girls and boys and it can be used across platforms. It’s safe to say that goSupermodel helped us create the leading social media service for kids in Northern Europe.

Thousands of girls have grown from children to teenagers to young women while on goSupermodel, and we have been able to follow that. It’s a privilege. We are sure that they will go on to do great things in life while we focus on the younger generation on Momio. We are not done: We still want to make a difference, helping children enjoy the internet in a safe and fun way.

But today we take the time to remember goSupermodel and appreciate everything it gave to us.

goSupermodel 2006-2016, rest in peace.

About the author:

Silja Nielsen, Momio

Silja Nielsen is Head of Community and Safety at Momio. She has worked at the company since 2010. Silja has a master’s degree in Media Studies and is interested in privacy, online behaviour and online communities.

  • Effy

    September 12, 2016 at 04:31

    I had an account on goSupermodel years ago, maybe just in the “golden years” 2008-2012 i think. I stopped going there when everyone else started to feel so young to me and couldn’t find friends anymore, but I’ll always remember the place, I had so many good times there and at some point it was my whole life, I once even wrote a paper about it at school that I still have on my shelf :D I didn’t even know that they deleted the page before now when I saw someone had written RIP gosupermodel on their profile somewhere else and I immediately came here, read that post and started crying. I wish I would’ve found out about the ending somehow before it happened. I probably shouldn’t even care that the place got shut down because I hadn’t been there for such a long time but it’s always hard to accept when something is in the past and you can never go back. RIP gosupermodel, you’ll be missed and you’ll always stay in my heart.

  • Amber

    September 12, 2016 at 14:20

    I can’t believe it’s gone… Eventhough I didn’t use my account for the past 2-3 years I was never able to delete it because of all the great times I used to have there. But now it has been deleted and it kind of feels like a part of me is gone as well. It as a big part of my life at some point and I will always remember that ♥

    • super-magazine

      January 1, 2017 at 21:21

      i want it gosupermodel back coming the was very nice game I do not want momio i want gosupermodel back :(

  • Selii May

    September 17, 2016 at 04:38

    My love for goSupermodel is huge, I miss everything already..

  • #MomioSucks

    September 24, 2016 at 18:07

    Momio sucks. It’s nothing compared to GoSupermodel. WE WANT GOSUPERMODEL AND THE FUN GAMES BACK!!!

    • beccy

      October 12, 2017 at 11:30

      Hey, don’t hate please. I also loved goSupermodel and i think nothing can replace it but that is no reason for rage. <3

  • Marlena

    September 26, 2016 at 10:22

    I think you people should know this. We, the old dutch members of Gosupermodel made a Facebook page. A page of old members from Gosupermodel. It has more then 600 (!!!) members. We have made this page so we still can chat with each other.

  • Anke

    September 26, 2016 at 18:36

    I used to play goSupermodel yeaaaars ago, and I remember all the friends I made. I am so sad to see that it has been deleted, but I know that you have inspired and helped many girls through the years. For that we are truly thankful! Rest in peace goSupermodel. Thank you for all the fun.

  • Eva

    September 30, 2016 at 21:39

    I know GoSupermodel for so long! I was I think eight years when I started with play the game. Until 2014 I think, the reason was you must have to pay for it. A shame! But today I wanted to look how it looks like, but it was gone! Goodbye GSM! xxx The 7 Wonders

  • Sara

    October 1, 2016 at 21:33

    I remember having my account during the golden years. In fact, I had several accounts over that time. I enjoyed it. I got some good friends from there.

    Goodbye GSM

  • Felicia

    October 9, 2016 at 21:29

    Omg, gsm was my life for years and years! I was there every day for like 5 years, I spend my christmas eve, new years eve, every eve there. Waiting for the new clothing collections so that I could by things that would be popular a few month later and earn some gsm money on it. Loved it!! Made my childhood and early teenage years the best, found so many friends there!

    Thanx a lot! Love, Felicia from Sweden

  • ELLA

    October 14, 2016 at 13:15

    I was like 13 when I got my first acc on the German gSm. It was in the middle of the golden years when the server was often overlasted. I met my first internet friends there and we would constantly skype together and talk about gSm and our personal stuff & problems. They all were like real friends to me. <3 The only down side of it was that I became addicted to this website, therefore I spent heaps of money for pixels aka DS. But looking back at it, all the DS Booms in the good ol' Vintage Shop were a lot a fun. Not to forget the entertaining threads and discussions in there. :D After a couple of years (2015) when I logged myself in again, I was shocked how little the member list was and most of the changes appeared negative to me. But all in all, the gSm-community was a great part of my childhood that I'll never forget. :)

  • qwerty

    October 20, 2016 at 15:42

    thanks gsm for being the best thing in my entire life

  • Silverblade

    October 26, 2016 at 13:01

    So sad. gsm was 98% of my childhood. I loved roleplaying and dressing up my model. I even had a fair share of money. Sad that I’ve lost all my cool clothes. I really liked my style in the game. I will never be able to look as cool in real life as I did in gsm. And all the uniqe clothes I had collected over the years. I remember the first version of it, Im sure that if we went back, a lot of people would start playing it again.

    • Silje

      December 3, 2017 at 00:06

      please can go supermodel start again?? I miss it sooo much!:((

  • Sana

    October 29, 2016 at 03:09

    Oh I missed it nooo. I loved gSm so bad when I was around 8 so 10 years ago I used to be soo addicted to this. I remember getting emails about coming back to gSm but trust me I wasn’t able to because I started my exams from year 9 and now when I was talking to 1 of my friends about how we used to be on gSm all the time we decided visit it again. But look what happened. I’m 18 at the moment maybe if gSm was still there I would go on it again and start to play like a 8 year old. Here is where I made new friends and I still have those friends really close to me. RIP gSm.


  • Lenni

    October 31, 2016 at 18:04

    Can we get it back!?

  • Rosalie

    November 1, 2016 at 01:40

    This is such a sad moment for me!! I went to check my account for the first time in maybe 2 years and suddenly it was gone :( I remember the first years of the site when i was maybe 9 or 10.. Thanks everybody for the great times, chats, funny forum threads and amazing stories <3 kisses

  • Gosupermodelgamer

    November 1, 2016 at 04:35

    Hey. As one of those that played ’til the end I’ll just say that there was like around 20 online when I was there. and 3 of ’em was my friends… They ended up having payed for us to play every hour, you should take the hint then… I guess they didn’t earn enough then? :P and of they did earn enough, this is just sad :/ I’ve been playing gsm for years, and used alot of my money on it too… And now, all I’ve done is gone. it’s very sad. alot of money gone to waste and the game closes. And yea… I can say gsm is aloooot better than momio. I understand they wanted to try something new, but u can keep the old too :// (Late comment, no effect for the shut down)

  • Old supermodeler

    November 1, 2016 at 04:39

    And I’ll also say. U’ll earn alot more now if u open it again, than before it got shut down… ‘Cause now people misses gsm alot, and will stay active on the game again. Up ’til the shut down, ppl checked on the game every now and then, but now they’re not able to… doo yeaaa x33

  • Fatima_love

    November 7, 2016 at 14:14

    I am finding it a pity that it is gone. It was so much fun and I loved the site/game a lot. I maked my gosupermodel in 2009. I just found out today that it has been closed/shut down. Because when they decided to make it to pay for it, than I thought that it will go on for years. I have never thought that they will shut the site down. May Gosupermodel Rest In Peace.I had so much fun on my Gosupermodel being on it for 7 years . Goodbye Gosupermodel !Goodbye Gosupermodel !You will be Always missed.

  • Tuba

    November 10, 2016 at 17:51

    I Where there for about 4 years on.Thats so sad.I Lobes the game but i have Seen it today.But thank You GSM for all that.
    That was Great.
    I Never Dörfer That.

    Bye GSM…

  • Emmy

    November 13, 2016 at 19:32

    I remember when my friend showed me gsm, I was like what is this? She showed me how to earn things and all awesomeness. I got at some point in the closing some of the rarer hairs and stuff. I remember being so jelly when she got VIP thingy there (did have it myself a couple times) it was some big one. I actually made her tell me her pass and went on her acc giving stuff to myself, buying and such. Then when my parents found out, because she told hers and they told mine etc., I was forced to give her 20 bucks. Holy hell, my parents were cruel. Of course I was a jelly child then not even in 3rd grade. It was like over four yrs ago. I’m still ashamed of myself. But, I had great times. I even remember some “boys” playing it and dressing themselves as boys with the boy-y stuff. Great times.
    Miss you GSM! <33

  • Mel

    November 17, 2016 at 19:31

    OH my god. I can’t believe that this game is deactivated. After a long time (3-4 years) i get the idea to check out my old acc. It was a very good time on gsm, it was actually 80% of my childhood. In school we always talked about going home and dressing up our models.

    It was really nice, thanks for everything gsm. You entertainent us very good ;*

  • Basi

    November 18, 2016 at 00:57

    Loved the site an the german community. Could u maybe do like a open weekend and see how it goes? Im pretty sure u didnt delete all the stuff.. atleast I hope so..

  • alice20 aka annelies20

    November 22, 2016 at 20:56

    hy i’m just searshing for an old friend i’m from belguim so she was netherland her GOsupermodel name was anoushka

  • K

    December 17, 2016 at 14:04

    I feel betrayed. I loved this website, it was with me till the day they started to make us pay for using the site. I started gsm in 2007 and was on it ever since. It helped me grow and evolve. I remember the stories, the forums, the nice clothes, looking at everyones profilem the friends, I even have one friend left who is very important to me today.
    I was just thinking of how Im ready to pay to see how things have been going for gsm, even trying to get my old model back.
    I miss it. I wish I could go back in time to use this website. This hurts.

  • Marieke AKA Bibi239

    January 4, 2017 at 02:54

    As an almost 17 year old girl, I, at 3pm, am sitting in my chair, crying. I’m crying because this site is gone. In 2008 I started my account bibi239, I also started more accounts, to save money, or just to play on with different people. I once got the password of my best friend at that time, to raise some money on her account, and my whole fucking IP got banned because she forgot she gave it to me, but it was really an amazing time.
    I met people I wouldn’t have met without this site, I made friends who I to this day still talk with(even tho my mom said “Don’t talk with strangers, they are dangerous.”).
    My heart breaks a little, no, not even a little, my heart breaks and you can’t get it taped back. I have a depression and was trying to find the phone number of my friends, who I haven’t spoken to in a year, to talk to them, to cry out everything, which I can’t at my ‘friends’ in real life. But I can’t, and I will never speak to them again.
    Please tell me this is an April fools joke that got out of hand..
    You guys did make a big part of my life and I will never forget that, I also understand that you probably just didn’t make enough money on this..
    I love all of the people that made my days on GoSupermodel and I really want to thank you.
    If anyone recognizes me, like idk, Sumaya, you are amazing.
    Lots of love<3

  • Ellenstar

    January 4, 2017 at 17:56

    To me GSM mattered a lot, I started my account in 2010 and had it until the end. I went trough a rough patch of my life when I was 12. To the point where I was quicked out of school and homeschooled for nearly two months. During those two months I had next to no contact with the outside world, except for those at gosupermodel. Before that time I had not used gosupermodel much, but suddenly it was where I had a community that understood me, and were just there without judging. Gosupermodel helped me get trough that period of time, and helped me get back on my feet. For that I am forever grateful. Many of the friends I made, I still miss, because it was truly magical how close you could become by just chatting. I still keep in touch with one of my best friends from gsm, and I thank gsm a lot for having the opportunity to make these friends.

  • Joëlle

    July 16, 2017 at 12:59

    Come back with GoSupermodel, it was zo cool

  • Bea

    October 24, 2017 at 12:55

    you guys sucks for deleting go supermodel. PLEASE TAKE IT BACK I’M BEGGING YOU.


  • Nova

    October 24, 2017 at 12:56


  • silje

    December 3, 2017 at 00:07

    please take it back, I want to play it soooo bad!!