watAgamers – who are we? Introducing Elsbeth

elsbethWe are proud to be watAgamers – our shared vision and the family-like atmosphere bind us together as a team. Together we aim to operate and develop kids’ first social media experience and equip them with social media skills.

Our team consists of a valuable mix of different European nationalities having expertise in a variety of academic fields. Our cultural diversity unifies in a common goal: to create a fun and safe first social media experience for children  – Momio.

Last time we introduced you to Silja, our Head of Community and Safety. Today we will look at our one and only Campaign Manager Elsbeth. Find out how she manages to combine statistics and creativity!

Hi Elsbeth! What is your background?

Hi! After finishing my studies Cultural Anthropology and Development Sociology in Amsterdam I moved to Copenhagen. During my first year in Copenhagen I did voluntary work at The National Research Center for the Working Environment and at ESN, an organisation for international students in Copenhagen. In 2013 I joined the watAgame team as Community Supporter, and here a new life chapter began!

What are your tasks at watAgame?

Right now I work as Campaign Manager at watAgame. From the moment a SoMe or video campaign is booked and the sale is done, I take over. I have contact with the client during the campaign development phase, do the copywriting and campaign execution and make sure they are happy with the results Momio can offer! Once the campaign is live, the client can follow the campaign progress via an online tool. I finally do a campaign evaluation for the client. It’s always fun to dive into a complete new brand or product, from new movie and TV show releases, new music releases, news publishing, new swim gear to new toys. I love the combination of being creative and being busy with statistics at the same time.

Why do you like working at watAgame?

We are a super diverse team and that’s exactly what I love about working at watAgame! Every day at lunch we get to talk about the cultural differences and similarities. I mean, how else would I know that the Finns have a secret bar at the toilet at weddings?! Or what obscene songs the cute-looking Swedes sing with their flower crowns in their hair for Midsommer? The anthropologist inside of me loves it! ;)

As her interview suggests, Elsbeth always spreads good energy and is an irreplaceable member of our team! Feel free to post questions to her in the comments.

About the author:

Lill Hennschen, Momio

Lill worked as German Community Manager from 2013 to 2018 and worked with content creation, online safety and translation. She has a Bachelor degree in Humanities and Communication and a special interest in equality studies.