Why the word “ugly” is not allowed

“You’re ugly!” – of course these words hurt.

Save the Children in Sweden has made a study called “Young Voice” where they asked Swedish kids about their well-being. 25.000 kids answered and the results give valuable insights. 


The report tells for example that 46% of the kids that are being bullied or harassed, feel that the reason is because of their appearance.

On Momio, it is not allowed to use the word “ugly” when you talk about another person.

bekWe try to teach the kids that if you don’t have anything nice to say you don’t have to say anything at all, and it is not nice to call someone else ugly, fat or any other insulting word. Since we’re a social platform for 7-12 year old kids, we feel that it is our responsibility to do our best to make sure that harassment and talking down to others is not accepted on Momio.

How can we stop harassment?

Our main tool for stopping mean comments is teaching the kids how to report. When something gets reported we look into it, remove the bad comment and correct the user. Most children learn from the first warning and don’t write nasty things after that. Education is key! We also catch mean comments in our word filters. We screen Momio for bad words and look at posts containing words that hurt others – and if needed, our moderators and staff step in.

Is your kid allowed to use the word “ugly” about other people? Let’s start a discussion in the comments!

About the author:

Nathalie Seow, Momio

Nathalie Seow has experience as Swedish Community Manager, Head of Social Media, and Community Supporter at Momio. She worked for Momio from 2011 to 2018. She is a social media geek that loves to explore new trends and social communities online.